28% of Pet Owners Buy Their Pets Stuff Just for Social Media Posts

Halloween is next month, and you know Susan from legal is going to have her dogs wearing ridiculous costumes on Instagram.  And you know the dogs only wore those costumes for the split second it took to get the photo.

In a new survey, 28% of pet owners say they buy things for their pets JUST for social media posts.   And which generation does this the most?  I think you know.

A whopping 47% of Gen Z pet owners buy stuff for their pets to be featured on social media.  40% of Millennials do it, 21% of Gen X-ers, and just 8% of Boomers.  (They buy their dogs Kibbles ‘n Bits, and call it a day.)