Nearly Half of Us Wait for a Show to End Before We Start Watching It

Do you wait for a series to end before you start watching it?  You’re not alone.  According to a new survey, 46% of Americans either sometimes or always wait for the series finale before we dive in.

More than a quarter of those people, 27% say they do it because they’re afraid a show will be CANCELED with an unresolved ending.

Which is a legit concern these days.  31% of adults who use streaming services say that one to three shows they had started since February of 2022 had been canceled, sometimes with unsettled plotlines.

Meanwhile, 24% do it because they hate finishing a season that ends with a cliffhanger, and having to wait for the next season to see how it’s resolved.

Which is harder than ever, now that you sometimes have to wait YEARS for the next season.